New report says that Canadians are listening to more music than ever before
‘Tis the season for year-end lists and summaries. In this installment of What Happened in 2023, the International Federation of the Phonographic Industry (IFPI), the group representing the recorded music industry worldwide, has just released a new report on how fans all over the planet consumed music. More than 43,000 people in 26 countries were survey. That includes Canada.
Here are some highlights:
- Canadians use 7.2 methods of consuming music (radio, streaming, YouTube, TikTok, etc.)
- On average, Canadians listened to about 8 different genres of music.
- 25% of use “unlicensed methods” of accessing music.
- 83% of Canadians say music is important for mental health.
- 85% believe that an AI-created music should be labeled as such, implying that humans are essential to music-making.
- 77% believe that AI programs should be transparent about which music has been used to train them.
- 76% believe that AI should not be used to clone artists.
- 57% of Canadians say it’s important to be able to access music that comes from anywhere in the world.
- Globally, people listen to an average of 20.7 hours of music per week, up 0.6 hours from 2022.
- 54% of all music is access through short-form videos like we see with TikTok. However, if you’re between 16 and 24, chances are your top method of music listening is short-form video (82% listed that as their first choice) and not streaming platforms like Spotify (a second choice at 72%).
- Audio streaming is very important. About 73% say they listen with a subscription or ad-free service.
Here’s a nice infographic on the subject.
