New stats on Canadians and streaming. Where do you fit in?

Nielsen Canada publishes an annual report on the state of music in this country. The final bit of this year’s report (via takes a look at Canadians habits when it comes to streaming.

Here are some highlights:

  • Canadians who listen to music spend 33% of their time with streaming. That’s up from 28% last year.
  • 12% of people in the survey say they’re looking at subscribing to a paid service in the next six months.
  • Teens are the most likely to stream from a video platform like YouTube (46%) followed by millennials (35%)
  • Into video streaming? Then you spend about 30 hours a week listening to music.
  • 52% don’t mind watching ads if it means free access to online music videos.
  • 49% of those surveyed agree with this statement: “I listen to more music overall because of music availability online.”
  • 41% said that “Listening to playlists is an important part of my streaming experience.”

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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