Nielsen Canada publishes an annual report on the state of music in this country. The final bit of this year’s report (via FYIMusicNews.ca) takes a look at Canadians habits when it comes to streaming.
Here are some highlights:
- Canadians who listen to music spend 33% of their time with streaming. That’s up from 28% last year.
- 12% of people in the survey say they’re looking at subscribing to a paid service in the next six months.
- Teens are the most likely to stream from a video platform like YouTube (46%) followed by millennials (35%)
- Into video streaming? Then you spend about 30 hours a week listening to music.
- 52% don’t mind watching ads if it means free access to online music videos.
- 49% of those surveyed agree with this statement: “I listen to more music overall because of music availability online.”
- 41% said that “Listening to playlists is an important part of my streaming experience.”