Too many people are quick to write off traditional terrestrial radio as something passé and no longer relevant to the general population. New stats from a Canadian study would beg to differ.
- Canadians consumed 453,156,300 of radio every week in 2019.
- 85.1% of Canadians were reached by radio.
- That translates to 27,647,100 Canadians per week
- 33% of listening happens in the car.
- 44% of Canadians’ “audio time” is spent with radio. Compare that to 9% that goes to paid streaming music services and 5% of free services.
- Radio reaches more Canadians in a week than any social platform, regardless of demo.
- Millennials DO listen to the radio, contrary to what you’ve been told.
The full presentation can be found here.