New stats say that radio is doing just fine in Canada, thank you

Too many people are quick to write off traditional terrestrial radio as something passé and no longer relevant to the general population. New stats from a Canadian study would beg to differ.

• Canadians consumed 453,156,300 of radio every week in 2019.
• 85.1% of Canadians were reached by radio.
• That translates to 27,647,100 Canadians per week
• 33% of listening happens in the car.
• 44% of Canadians’ “audio time” is spent with radio. Compare that to 9% that goes to paid streaming music services and 5% of free services.
• Radio reaches more Canadians in a week than any social platform, regardless of demo.
• Millennials DO listen to the radio, contrary to what you’ve been told.

The full presentation can be found here.