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New Study on How Canadians are Reacting to Media Technology: Does Any of This Describe You?

Media Technology Monitor (MTM) has the results of a study on how Canadians are adopting media technology. You can find the full report here, but let me give you the executive summary.

  • Streaming music services continue to grow in popularity with Canadians. Year-over-year adoption is around 32%. That’s huge.
  • Spotify is the most popular streaming service in Canada with a 36% market share. It’s followed by Google Play at 28% and then Apple music at 23%.
  • Nearly one-fifth of landline phone subscribers are thinking of going with a cell phone only. This has implications for people who use their mobiles for everything, including music.
  • The most popular app use is for email and texting (89% of people use their mobiles for that), followed by weather (78%; how Canadian) and social networking (70%).
  • Interestingly, 55% of us use your phones for banking and about 30% of us are into using mobile pay apps.
  • Four in nine Canadians subscribe to Netflix. That’s 44% of us. But 3 in 10 subscribers say they share a Netflix password.

Where do you fit within these numbers?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38303 posts and counting. See all posts by Alan Cross

One thought on “New Study on How Canadians are Reacting to Media Technology: Does Any of This Describe You?

  • I’m surprised by the 30% using mobile pay apps. I didn’t think there were that many stores accepting them.

    Nothing else surprises me though. I use a streaming service, have no land line, subscribe Netflix (and not to cable TV) and I use my phone for weather, email/text and social networking. I do occasionally use it for banking although my finances are simple enough that I rarely have a need for on-the-go banking.

    Reply

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