Yes, these are American figures and we’re typically behind 3-5 years, but make no mistake: where the US goes, we follow. It continues
- Platform Integration: distribution in mobile devices and cars;
- Services Innovation: on-demand music, artist-based stations
- Audience Reinvention: learning new interactions with audio
- Advertiser Engagement: advertisers moving beyond experiment buys to budgetary commitment
We in the Canadian broadcast and music industry need to continue to watch these developments carefully and to make plans to adapt quickly. Read more here.