New Study: “The Internet Radio Revolution Has Arrived”
From RAIN:
The report establishes a projection that Internet radio consumption will rise from 148-million listeners in 2013 to 183-million in 2018. In this study, “Internet radio” includes pureplay services (both non-interactive like Pandora, and interactive like Spotify), and web streams owned and operated by broadcasters.
Yes, these are American figures and we’re typically behind 3-5 years, but make no mistake: where the US goes, we follow. It continues
Audience reinvention [Ooo. That’a a new one! – AC] is declared to be ”a fundamental predictor of whether innovations succeed.” Alongside that, BIA/Kelsey isolate three other factors that drive listening growth in the new platforms of Internet radio:
- Platform Integration: distribution in mobile devices and cars;
- Services Innovation: on-demand music, artist-based stations
- Audience Reinvention: learning new interactions with audio
- Advertiser Engagement: advertisers moving beyond experiment buys to budgetary commitment
We in the Canadian broadcast and music industry need to continue to watch these developments carefully and to make plans to adapt quickly. Read more here.
