Music Industry

Published on June 6th, 2019 | by Alan Cross


New study of YouTube reveals some fascinating data. Look!

Pex, a global online analytics company, just published the results of a study into the kind content that dominates YouTube. Here are some topline results.

  • As of the end of 2018, there were 5.2 billion videos on YouTube, which works out to at least 1 billion hours or 114,000 years.
  • 621 hours of new content are uploaded every minute. They forecast that number to grow to over 1,500 by 2021.
  • Another way of looking at things: 1.3 billion videos will be uploaded just this year.
  • The average length of a video is just over 15 minutes. (Remember that videos were limited to 10 minutes until 2011.)
  • Total views? Just 29,000,000,000. Yes, we’re well into the trillions.
  • There are 33 billion comments, 32,951,011 of which are trolling and negative. (I made that last number up, but you get my point.)
  • The fastest growing genre of video? Music. By the end of 2019, almost 40% of YouTube’s library will be music-related.
  • 5% of YouTube’s library are actual music videos
  • 20% of all views goes to music. That worked out to two trillion views last year.
  • The average number of views for music videos is 16,400.
  • These videos have the lowest average length at 6.8 minutes.
  • The most profitable genre of video? Not gaming. It’s music.
  • Now the bad news: only 0.64% of all videos reach 100,000 views.
  • However, that 0.64% generates more than 81% of all views.

The full report (along with some nice graphs) can be found here.


About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to Top ↑

  • EntertainmentTO

    Music Tech MeetUp

    EntertainmentTO is the best way to expand your knowledge and network within Toronto’s Entertainment Tech community. Our mission is to inspire and empower those interested in shaping the future of Entertainment, including music, video, sports, and gaming.

    EntertainmentTO is led by Alan Cross, best known nationally and internationally as host of the syndicated radio series The Ongoing History of New Music, The Edge, Q107, and more.

    Join us as we bridge the gap between technology, innovation, and entertainment.

  • Twitter