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New study: Radio is still the main source for music in the car

There are those that will have you believe that traditional terrestrial radio is dead. “Who listens to that anymore?” That kind of thing. Well, hang on, bunky.

Edison Research conducts an annual survey about how people consume music. Their latest Infinite Dial report features this graph about how people consume music in the car.

Now let’s look at historical trends for the same thing.

One more: the most-used audio source in cars by people over the age of 18.

More from this year’s Infinite Dial survey can be found here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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5 thoughts on “New study: Radio is still the main source for music in the car

  • Why wasn’t streaming included?
    Also NOBODY I know listens to traditional radio in the car, its all podcasts and streaming

    • Streaming would be the “online audio” methinks.

  • I’m surprised the online audio number isn’t higher. Personally, I haven’t listened to terrestrial radio for ages. It’s not that I’m opposed to it, it’s that there are no stations that play the music I want to hear. Plus, I dislike DJ banter. Between Spotify, SiriusXM, and CDs, I don’t listen to naything else. I don’t even use my ipods anymore.

  • Be nice if those radio stations broadened their playlists though. FM stations play a way too many 20 year old songs by Smashing Pumpkins and Red Hot Chili Peppers. Enough.

  • Pingback: New stats say that radio is doing just fine in Canada, thank you | Alan Cross

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