New study: Radio is still the main source for music in the car
There are those that will have you believe that traditional terrestrial radio is dead. “Who listens to that anymore?” That kind of thing. Well, hang on, bunky.
Edison Research conducts an annual survey about how people consume music. Their latest Infinite Dial report features this graph about how people consume music in the car.
Now let’s look at historical trends for the same thing.
One more: the most-used audio source in cars by people over the age of 18.
More from this year’s Infinite Dial survey can be found here.
Why wasn’t streaming included?
Also NOBODY I know listens to traditional radio in the car, its all podcasts and streaming
Streaming would be the “online audio” methinks.
I’m surprised the online audio number isn’t higher. Personally, I haven’t listened to terrestrial radio for ages. It’s not that I’m opposed to it, it’s that there are no stations that play the music I want to hear. Plus, I dislike DJ banter. Between Spotify, SiriusXM, and CDs, I don’t listen to naything else. I don’t even use my ipods anymore.
Be nice if those radio stations broadened their playlists though. FM stations play a way too many 20 year old songs by Smashing Pumpkins and Red Hot Chili Peppers. Enough.
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