New Survey of Radio Listeners Points to Opportunities and Challenges for Broadcasters
Every spring, Jacobs Media releases the results of their Techsurvey, a comprehensive look at the radio listening habits and digital predilections of tens of thousands of people across North America. A summary of the 2014 survey can be found here, but I’d like to highlight some key findings.
- Some 75% of people in the survey owned a smartphone and 51% carry a tablet. More than half of these folks (55%) stream audio at least once a week. Two thirds stream video every week.
- About one-fifth of the respondents use the infotainment systems in their cars.
- Half of them say that 50% of their radio listening takes place in the car.
- Nearly as many consumers use their phones to wake them up as those who use clock radios. Drilling down, 67% of Millennials and 60% of Gen Y respondents use their phones as alarms.
- A slight majority (51%) say that radio is their go-to medium when it comes to music discovery. However, Gen Z showed a lot of love for YouTube and Pandora.
