New Survey of Radio Listeners Points to Opportunities and Challenges for Broadcasters

Every spring, Jacobs Media releases the results of their Techsurvey, a comprehensive look at the radio listening habits and digital predilections of tens of thousands of people across North America.  A summary of the 2014 survey can be found here, but I’d like to highlight some key findings.

 

  • Some 75% of people in the survey owned a smartphone and 51% carry a tablet.  More than half of these folks (55%) stream audio at least once a week.  Two thirds stream video every week.
  • About one-fifth of the respondents use the infotainment systems in their cars.
  • Half of them say that 50% of their radio listening takes place in the car.
  • Nearly as many consumers use their phones to wake them up as those who use clock radios.  Drilling down, 67% of Millennials and 60% of Gen Y respondents use their phones as alarms.
  • A slight majority (51%) say that radio is their go-to medium when it comes to music discovery.  However, Gen Z showed a lot of love for YouTube and Pandora.

 

Read more at Radio Mag.

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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