New Tech Start-up Wants to Create a “Secondary Music Marketplace.” This May Have Promise.
GIDEEN, based out of LA, says they have a way to create a marketplace for 98% of the world’s music that goes undiscovered by most fans. The key is to get fans to buy futures in revenue streams that result from music created by other people. This isn’t terribly unlike what David Bowie did with his music catalogue in the form of Bowie bonds.
The video explains most of GIDEEN’s theories, but you can read more here.