NFL ratings are an eight-year high. Who gets the credit? Guess.

January 13, 2024 Alan Cross 1 Comment

Talk to any serious NFL fan about the 2023 season and they’ll tell that unless you’re a fan of the Cowboys, Ravens, Lions, or 49ers, it was a pretty dull season. But league executives don’t care. The league is stronger and more popular than ever with TV ratings at an eight-year high.

Nielsen, the TV people, say that each NFL game attracted on average 17.9 million viewers. That’s up 7% from 2022 and the best since 2015. Sunday Night Football did even better, with an average of 21.4 million viewers. Monday Night Football, something that was once written off as past its time, saw its viewership increase by a whopping 30%.

Speculation is that these increased numbers have a lot to do with the Taylor Swift/Travis Kelce storyline. Tay-Tay’s obliquitous presence at games featuring the Kansas City Chiefs brought in tons of new young female viewers, contributing to an overall league-wide lift for ratings.

Wild, no? The NFL had better hope that this romance continues forever.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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One thought on “NFL ratings are an eight-year high. Who gets the credit? Guess.”

Wilmar

January 13, 2024 at 8:22 am
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Tay 4 Prez.
Tay 4 Peace.
Swift 4 Sport.
Reply

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