I’m the “guidance counsellor” for Toronto’s newest radio station, Indie 88. (“Guidance counsellor” is a much better name than “consultant.”) Marketing Magazine has this feature on the station.
Operating under a philosophy of “giving great music a home,” Indie 88.1 soft-launched in August, before formally debuting in September. Like any fledgling station, it is gradually building its audience: BBM data shows that it currently boasts a 0.6 share among its core demo of adults 18-49, and attracts an estimated 200,000 2+ listeners per week (63,000 per day).
However, a recent CRTC decision giving the station permission to quadruple its power from 875 to 4,000 watts means that its signal, formerly limited to the Metro Toronto area, now reaches east into the Oshawa area and west into the neighbouring city of Hamilton.