Now Any Indie Band Can Shoot a 360-Degree Video

Not that long ago, shooting a 360-degree interactive video would have cost thousands of dollars. Not anymore. Mad City, a band from Barrie, Ontario, discovered that buying such a camera cost about $400 now.

As a do-it-yourself type of band we are always looking for unique ways to connect with people. We thought it would be great to try and create a virtual fan experience. The idea was to make the viewer feel like they are at one of Mad City’s live shows. Thankfully the technology is at a point where it’s now affordable to create your own interesting and interactive content. So we bought a 360 degree camera from the local Best Buy and filmed our most recent show in Barrie at The Foxx Lounge. The result is an interesting and raw document of the night. As different technologies becomes even more available we are excited to try and bring people different ways of experiencing our music.

Take a look–and feel free to fiddle with the field of view.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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