Numbers don’t lie: Why Justin Timberlake played the Super Bowl

February 9, 2018 Alan Cross 0 Comments

With the chart week closing at midnight last night (Thursday), we can now assess if Justin Timblerlake’s Super Bowl performance was worth it.

Here are the percentage increases in sales on Monday vs. before his halftime gig on Sunday.

Sales of songs performed in his medley rose 534%. Nice, but less than the 940% increase that Lady Gaga saw last year.
“Until The End of Time” (+3,116%)
“Mirrors” (+2,094%)
“My Love” (+1,187%)
“Cry Me A River” (+1,171%)
“Rock Your Body” (+1,131%)
“Suit & Tie” (+1,016%)
“Sexyback” (+995%)
“Filthy” (+122%)

Again, the NFL doesn’t pay the performers but does cover production costs.

(Via ESPN)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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