Oh, boy. Here come more NFTs. This is getting really weird.

Yeah, I know. The whole NFT phenomenon–we’re talking these non-fungible token offerings that are popping up everywhere–feels awfully crazy. But there are people who believe these are brilliant new revenue streams that will revolutionize…something.

The latest news comes from a company called Crypto.com, which will launch its NFT platform on Friday (March 26) designed to deliver “unique content from popular artists, musicians, athletes, and sports. Poised to be the world’s largest and most user-friendly NFT platform, Crypto.com/NFT is committed to partnering with creators to develop the most compelling content for this new medium.”

Who’s involved? Boy George, Lionel Ritche, Snoop Dogg, Nathan Evans (the Scottish postman who just had a UK #1 with a sea shanty), and the Aston Martin Cognizant Formula One team.

These NFTs will be organized as “drops” (very QAnon, innit?) beginning with something called “Higher Ground” from BossLogic on Friday. Boy George will contribute “animated and still versions of his own paintings together with his iconic music, representing the full breadth of his artistic output.”

And this is just the beginning. Crypto.com will welcome other artists who want to get into NFTs.

This is a thing. Early adopters are making millions from NFTs. Will it last or burn out? We’ll see.