We can always count on the guys in OK Go to come up with new, cool spins on the music video. Their latest work, which came out last week, promoters printer paper. Why? Because they’ve got a partnership happening with Double A, a Thailand-based maker of the stuff.
The arrangement came together with the help of a Japanese creative agency and a digital artist named Daito Manabe. If you’re counting, there are 567 printers. I can’t even begin to imagine how difficult it was to coordinate this. Brilliant, really.