OK Go is Back with a New Weirdly Wonderful Video that Celebrates…Printer Paper?

We can always count on the guys in OK Go to come up with new, cool spins on the music video. Their latest work, which came out last week, promoters printer paper. Why? Because they’ve got a partnership happening with Double A, a Thailand-based maker of the stuff.

The arrangement came together with the help of a Japanese creative agency and a digital artist named Daito Manabe. If you’re counting, there are 567 printers. I can’t even begin to imagine how difficult it was to coordinate this. Brilliant, really.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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