Music Industry

OK Go just released their most technically ambitious music video to date. It looks a little dangerous, too.

OK Go makes the most insanely complicated music videos. For “Love,” their latest, they set up in a Hungarian train station with 29 robots operated and coordinated by more than 60 people. They had this to say about it:

“[T]he thing we’re particularly proud of here isn’t technical achievement—it’s feeling. This song is among the most sincere we’ve ever written, so the challenge was to deliver all our trademark visual spectacle while also tugging a heartstring or two. We aimed for more than mirror trickery and Kodachrome; we were after something resonant, multiplex, ever-expansive. Something like love itself.

“So, this video is about connection—the universes it contains and unfurls—and as it turns out, we’d use math and several metric tons of machinery to get there, putting robots in service of a distinctly human phenomenon. We will say: they were a pleasure to work with. Never missed a cue. Never flubbed a take. We hope you enjoy.”

Damn. It looks dangerous, too.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 40576 posts and counting. See all posts by Alan Cross

2 thoughts on “OK Go just released their most technically ambitious music video to date. It looks a little dangerous, too.

  • “Just released” = 4 months ago

    Reply
  • “Just” released it? This video has been out for a couple of months now

    Reply

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