
OK Go just released their most technically ambitious music video to date. It looks a little dangerous, too.
OK Go makes the most insanely complicated music videos. For “Love,” their latest, they set up in a Hungarian train station with 29 robots operated and coordinated by more than 60 people. They had this to say about it:
“[T]he thing we’re particularly proud of here isn’t technical achievement—it’s feeling. This song is among the most sincere we’ve ever written, so the challenge was to deliver all our trademark visual spectacle while also tugging a heartstring or two. We aimed for more than mirror trickery and Kodachrome; we were after something resonant, multiplex, ever-expansive. Something like love itself.
“So, this video is about connection—the universes it contains and unfurls—and as it turns out, we’d use math and several metric tons of machinery to get there, putting robots in service of a distinctly human phenomenon. We will say: they were a pleasure to work with. Never missed a cue. Never flubbed a take. We hope you enjoy.”
Damn. It looks dangerous, too.
“Just released” = 4 months ago
“Just” released it? This video has been out for a couple of months now