Give it up to the guys in OK Go for continually finding new ways to be creative with their music. Hungry Ghosts, their latest album, is available on DNA. And yes, I’m talking about deoxyribonucleic acid. Here’s how.
The band is working with a UCLA biochemist named Sri Kosuri who is trying to figure out a way to translate the band’s music in such a way that it can be stored in DNA. Why? To sell it to hardcore fans, of course. From Fast Company:
When music is encoded digitally, as with an MP3 file, it is translated into binary code (ones and zeros). To turn it into DNA, Kosuri will change the binary code into genetic code—using the A, G, T, andC bases that are DNA’s building blocks. Once the strain of DNA is created in anelectrophoresis machine, a fan could buy a vial containing a few nanograms of DNA dissolved in water, comprising over a hundred thousand copies of the album.
“So, if we sell just one or two water droplets, we’ll have the highest-selling album of all time,” said lead singer Damian Kulash.
So much for U2’s Apple stunt, huh?