Let’s kill off this rumour about Apple killing off iTunes next year once and for all.
1. The story has one main source. That’s right, one.
The main source for the story is Digital Music News, a fine site that I read every day. However, DMN has been rabbiting on about “sources” inside Apple saying that the company had plans to shut down iTunes beginning on March 31, 2019.
None of the sources have been named. Nevertheless, people have taken that date as gospel.
2. People then freaked out over a throwaway quote.
Apple’s Jimmy Iovine’s quote deep in a BBC article about streaming has been given far too much credence. I quote:
Apple has previously denied rumours it would “phase out” the iTunes download store next year, but Iovine told the BBC such a move was inevitable.
There is no concrete timescale, but he said: “If I’m honest, it’s when people stop buying.
“It’s very simple.”
That was enough for stories to appear with headlines like Apple will kill iTunes and stop selling music downloads, boss Jimmy Iovine admits. Things just took off from there.
3. Apple has now had to calm the waters
British paper The Sun managed to get an Apple spokesman to deny all the we’re-killing-iTunes rumours on the record. Case closed.
(Then again, Apple has had a track record of denying things until they actually happen. How long did Steve Jobs say Apple wasn’t working on a mobile phone or a tablet? Hmm….)