No One Trusts Jay Z Anymore. Here’s Why.
Jay Z’s brand equity seems to be headed in the same direction as the hyphen he once employed in his name. Here’s the opinion from Business Insider:
According to research from celebrity branding expert Jeetendr Sehdev, Jay Z’s partnership with Samsung was the second least popular celebrity marketing deal of 2013 among consumers aged 13-31 (Justin Bieber’s partnership with OPI was the most hated).
In fact, the 1,000 millennials surveyed said the rapper himself was among the people least influential to their purchase decisions among the 80 celebrities Sehdev asked about, a group that included a range of personalities spanning from Tom Brady to Hillary Clinton.
Not good. Read more.
