Ongoing History Daily: Loud music makes you drink more

Have you ever wondered why many bars and restaurants insist on playing music so loud while you’re trying to have a conversation?  It could be that they’ve known all along what scientists have recently confirmed: that loud music makes you drink more. 

Dr. Nicolas Gueguen of the University of South Brittany in France observed the habits of drinkers on a Saturday night.  He noticed that when the music was turned up, they bought more drinks and drank faster.  Apparently, the loud music aroused the brain in such a way that everything was done more and faster–including the drinking. 

Something you might wanna observe the next time you go out–you know, in case you keep striking out at the bar.

The last post was about the rarest Nirvana record of all.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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