Ongoing History Daily: MTV’s anniversary
We’ll be hearing more about the 40th anniversary of MTV later this year because it was on August 1, 1981, that the network signed on.
The first video they showed was “Video Killed the Radio Star,” which rolled at 12:01 AM EDT. In the beginning, MTV was a shoestring operation. They had a total of 250 videos–and 30 of them were from Rod Stewart. But they ran those 250 videos 24 hours a day and slowly, the idea of WATCHING a song caught on.
By 1983 it was the highest-rated cable channel in the US. But more importantly, MTV changed the course of musical history. Not only did a band have to SOUND good, but now it had to LOOK good. MTV started to drive trends in music, fashion and attitude.
Funny how that radio is still here but MTV doesn’t show videos anymore. Interesting, that.
Yesterday’s post talked about some music industry facts.
And don’t forget to check out my podcast The Ongoing History of New Music where you listen on Spotify, Apple Podcasts, Google, Stitcher, or wherever you get your on-demand audio.
3 thoughts on “Ongoing History Daily: MTV’s anniversary”
Ahh MTV. 40 years old…and celebrating 25 years of music.
Pingback: Ongoing History Daily: Green Day's Woodstock dental mishap - Alan Cross' A Journal of Musical Things
Pingback: 40 years ago today, MTV debuted | Alan Cross