Ongoing History of New Music

Ongoing History Daily: Offspring and snowboarders

True or false: Even though Offspring is from southern California, they owe a lot of their success to snowboards. True.

In 1992, their record label (Epitaph Records) began to allow snowboard, skateboard, and surfboard manufacturers to use Offspring songs in their promotional videos. These videos were sold in snowboard and skateboard shops and sold about 10,000 copies each.

The band was even booked to play at a snowboard convention in Valdez, Alaska–even though no one in the group had ever been near a snowboard. Still, it provided Offspring with exposure to a new audience—and this was the audience that started buying Offspring albums like crazy.

One thing led to another–and we know how this story turns out.

Yesterday’s post included some Coldplay facts.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37832 posts and counting. See all posts by Alan Cross

Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.