Ongoing History of New Music

Ongoing History Daily: Serj Tankian, software CEO

Before he joined up with System of a Down and became the frontman for a beloved heavy metal group, Serj Tankian had other career aspirations. He’d graduated from California State University with a degree in marketing, something that led him through a series of jobs.

Tired of working for someone else, he set up his own company called Propriety Vertical Industry Modular Accounting Software. As CEO, he directed a team that developed bespoke accounting software aimed directly at the jewelry industry. T

his was fine, but Serj couldn’t shake his dream of playing music and on the side, he appeared in a band called Soil. When they split up, Serj and a couple of other guys were reconstituted as System of a Down.

I wonder what happened to that software company?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37879 posts and counting. See all posts by Alan Cross

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