Ongoing History Daily: The world’s biggest music streaming platform is…

Here’s a question you can use to win a bar bet sometime. What’s the most popular music streaming platform in the world? If you said “Spotify,” you’re wrong. According to a recent study out of the UK, the champion is YouTube.

The study looked at the streaming behaviors of music fans in 17 different countries to see how things have shifted, especially during COVID. The study found that the major of people on the planet go to YouTube for their music. I guess that shouldn’t be much of a surprise given that you can find almost anything on YouTube—and it’s all free.

Another stat: 85% of us get our music videos on YouTube and 60% of us watch those videos mostly on our phones.

If you missed Monday’s post, it answers the question “What does ‘DVD’ actually stand for?

And don’t forget to check out my podcast The Ongoing History of New Music where you listen on SpotifyApple PodcastsGoogleStitcher, or wherever you get your on-demand audio.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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