Ongoing History: “Freepost” cards

Back in the day, when you opened a British import CD, a little card would fall out. Usually, it said something like “Freepost” and featured an address in Leamington Spa in the UK. What was that all about?

In the days before the internet, these cards were invitations to be registered in a huge database owned by the artist’s record company. If you filled one out and sent it back, you might have received a flood of stuff in the mail: stickers, newsletters, and postcards all for free.

The company behind these cards was called Trinity Street and every week, they sent out almost 100,000 pieces of mail to music fans all over the world. At one time, they were Britain’s third-best post office customer. Hundreds of bands registered to use that service.

Oh, the pre-internet days…

As for yesterday’s post, it was all about Sonic Youth guitar sounds.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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