When we watch a music video, we expect it to be over in a few minutes. But Twenty One Pilots thought that was boring so they decided to create the longest music video ever. To be clear: This is a single video for a single song.
In April 2020, they released the single “Level of Concern.” In June, they set up a continuous stream on YouTube. The song played on a loop and every time it started again, new fan-generated content appeared, thus making it a “never-ending music video.”
However, they decided to pull the plug on things once they made their point with the Guinness Book of World Records.
The video ran between June 21 and December 16, which is a total of 117 days, 16 hours, 10 minutes, and 25 seconds. That’s 4,264 hours, obliterating the old record of 24 hours for Pharrell Williams special “Happy” video in 2013.