Whether we like it or not, all of us are surrounded by a digital smog, effluent from our online activities and interactions with sites like Google, online retailers and websites that, er, we’d rather have erased from our browsing history before we died.
Musicians have this problem, too, although their issues are exponentially worse with audio and video files featuring them and their work careening willy-nilly through the Interwebs, regardless of what they want.
OpenAura, a new startup, understands this, especially when it comes to images. Pando Daily explains:
[T]here’s…the issue of controlling the non-audio content surrounding your musical brand — that is, images. Nowadays all it takes to access an artist’s photo is to go to Google Images and find the best one that is *hopefully* not licensed; the artist has no part in this stream of available images, nor is he or she able to make any money from this process.OpenAura
is a startup in beta attempting to put this content back into the hands of artists. It provides a website that aggregates artist images and gives musicians a cut when they are used. Today OpenAura has announced a slew of important content creator partners, including Getty Images, The Associated Press, Beggars Group, The Orchard, Pitchfork Media, and Sony Music Entertainment.
I’m hoping to have a chat with the folks at OpenAura later this week. I’ll keep you posted.