Pearl Jam’s wine sold out before anyone even heard about it

The fastest way to Eddie Vedder’s heart is to gift him with some wine. When I went to interview him a few years back, I brought along a selection of Ontario Niagara reds. You should have seen his smile. Great interview, too.

Pearl Jam has been known to take cases of custom wines on the road with them, products of some close vineyard-owning friends. So why not have their own wine?

Home X Away wines, a collection created by Mark Ryan Winery and Sleight of Hand Cellars, were created to help raise money for Pearl Jam’s Vitalogy Foundation charity. Each of the four bottles in the $150 box featured a skyline representation of cities close to the band’s heart: Seattle (naturally), Missoula (where Jeff Ament went to university; he grew up nearby), Chicago (Eddie’s hometown), and Boston (er, I honestly don’t know. Anyone?).

Great idea–except that it was so popular it sold out within 12 minutes. The good news is that the sale raised $67,000. Read more here.

Pearl Jam’s wine sold out before most people even heard about it: https://t.co/4SpKkc6yEz pic.twitter.com/63lJhmOztq

— Food & Wine (@foodandwine) July 30, 2018