Why People Listen to FM Radio

Contrary to what tech types and early adopters will tell you, radio is not dead. Yes, it needs to evolve if it expects to survive in the digital future, but it’s still a very popular and profitable medium. Despite all the competition from other entertainment sources, radio is holding its own.

Edison Research has published the results of a survey of FM radio listeners. Here’s why they turn on the radio in the first place.

Reasons for FM radio listening copy

What sorts of things are listeners interested in hearing about?

Reasons for Radio Listening copy

Read more in this week’s Broadcast Dialogue.

 

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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