Playboy Gets into the Music Streaming Business. Wait–What?

First Playboy abandoned total nudity in its magazines. Now it’s getting into the business of streaming music. Stay with me on this.

They call it–what else?–Playboy Music. Its defining characteristic is that it features original music videos during which models act, lounge and grind to the music. And it’s just 99 cents (US) a month.

The app was created and run by a company called BAMM.tv, which will use only live musical recordings because, well, having them to their thing to recorded music would be stupid. Of course. (The official explanation is that moving to live music increases the “chemistry” of the videos. Uh-huh.)

On the positive(?) side, BAMM.tv/Playboy plans to use lesser-known and up-and-coming artists in an effort to offer a measure of music discovery. For example, early users will be exposed treated to Monsieur Perine (a Colombian jazz band) and an experimental electronic outfit known as The Flashbulb. That makes it better, right?

If you must know more, go here. I’ve looked for it in the Canadian Apple app store and I haven’t seen it. Hey, someone has to do the research.