Back in the days when record stores ruled, getting your album displayed at the end of aisles or in some featured spot was essential to any marketing plan. “Stack ’em high, watch ’em fly. Stack ’em low, they don’t go.”
Now that streaming music services are dominant, the equivalent of the end cap display is the playlist. When it comes to rising above the noise, getting your songs on the right playlists is more important than ever. Hypebot explores this notion.
In 2017, the playlist has become an integral part of not just music but our culture at large. While radioplay and the blogosphere still have the power to bring attention to an artist, playlists are becoming a steadfast way for more and more listeners to discover and consume music. This isn’t exactly breaking news for those readers who’ve been making serious music over the past decade, but the fact is that playlists are shaping the musical landscape more than ever before, and if you don’t release your music with that in mind and plan accordingly, you’ll risk missing out on some potentially huge opportunities.
The New Listening Landscape
Remember that snobby record store clerk you used to get your music recommendations from? Or maybe it was your cool older sister. Well, either way, playlists featuring every genre of music you can conceive of are introducing listeners to new artists in way measured by literally billions of songs, and that’s not likely to change anytime soon.
But probably more important than the way listeners are discovering music is the way they’re now listening to it. Listeners are now relying on playlists big and small to guide their unique listening experiences. Why?