Podcast listeners in the US are young and really big fans

Westwood One, one of the big distributors of podcasts in the US, has some new figures about podcasts listeners. Here’s the top line:

  • The median age of the American podcast listener is 34, younger than any other media. That’s 13 years younger than AM-FM radio and 20 years younger than broadcast TV.
  • Americans are spending more time with audio of all sorts every day. On average, American podcast listeners spend 5 hours as 12 minutes a day with audio. Compare that to 3 minutes and 42 seconds of non-podcast listeners.
  • Of that time spent with audio, American podcast listeners are into podcasts 30% of the time, followed by AM-FM radio at 22%. Streaming is third at 15%.
  • When it comes to spoken word, podcast listeners are twice as likely to listen to news than regular folk and three times as likely to listen to sports and personalities.
  • Most podcast listening (60%) occurs at home. The top time of day? Middays (10am-3pm) with 34%. Then comes mornings (6am-10am) with 22% and 3pm-7-pm with 21%.

I wonder how Canadians measure up?


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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