The Possible Role of the iPad in the Age of Declining Downloads
This comes from Music Industry Blog:
In this previous post I outlined how the rise in mobile app spending is directly cannibalising iTunes music spending. That decline was only a few percentage points in 2013 because of a confluence of factors, not least the fact that the US download market (Apple’s biggest) only fell by 3% in 2013 while the UK (another key Apple market) grew by 3% and growth also came in other major music markets and a bunch of emerging markets with scale.Throughout the course of 2014 downloads however will probably decline more sharply due to both app competition and also to the fact many of the highest spending download buyers are now subscription service customers. But there is a slither of light for the download market….the iPad.