Again, let’s be clear about the real purposes of awards shows are: (a) creating a mainstream TV show with big ratings and high ad revenues; and (b) squeezing out the last bit of sales from last year’s releases.
In regards to (b), the Grammys are already working their magic. Within 24 hours of the end of the show, Daft Punk, P!nk (who hasn’t released an album since 2012), Macklemore and Lewis and Kacey Musgraves all appear to be in for sales gains of more than 100% this week.
Individual songs featured in the telecast are also seeing big gains in digital sales. Taylor Swift’s performance of “All Too Well” may balloon by as much as 3,000% (not a typo!).
We may see some of this impact tomorrow when the weekly sales numbers come out, but keep in mind that they will only include sales up until Sunday night. The biggest indication of the Grammy effect will come next week when the numbers are tallied for the sales week ending February 2.