So What Do You Prefer in the Connected Car?

RAIN reports on a new poll from Harris Interactive about what kind of technology people are looking for in their new cars.  Interestingly, of those who indicated that they’d like a connected car, 65% said they’d prefer a built-in system and not one that involved tethering a smartphone.  Those folks were in the minority (35%).

What does this mean?  Well, it’s good news for companies like Google, Apple, QNX and others who have a vested interested in convincing auto manufacturers to let them handle all the tech stuff.  They can iterate and innovate far faster than any in-house electronics/telemetrics department.  That’s also good for consumers who want their gear always up to date.

For traditional radio broadcasters, it’s a big of good news/bad news.  Good news because I can’t see an immediate future where AM and FM won’t be included in a car and having it as a built-in option is better than using a smartphone to access terrestrial radio.  What’s the bad news?  Radio will continue to compete in an evermore crowded space for drivers’ attention.  But we knew that already, right?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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