RAIN reports on a new poll from Harris Interactive about what kind of technology people are looking for in their new cars. Interestingly, of those who indicated that they’d like a connected car, 65% said they’d prefer a built-in system and not one that involved tethering a smartphone. Those folks were in the minority (35%).
What does this mean? Well, it’s good news for companies like Google, Apple, QNX and others who have a vested interested in convincing auto manufacturers to let them handle all the tech stuff. They can iterate and innovate far faster than any in-house electronics/telemetrics department. That’s also good for consumers who want their gear always up to date.
For traditional radio broadcasters, it’s a big of good news/bad news. Good news because I can’t see an immediate future where AM and FM won’t be included in a car and having it as a built-in option is better than using a smartphone to access terrestrial radio. What’s the bad news? Radio will continue to compete in an evermore crowded space for drivers’ attention. But we knew that already, right?