Pretty much every brewery I can think of has some involvement with music. From the big boys (Molson, Labatt, Anheuser-Busch, Coors, etc.) to the boutique brewers (Steam Whistle has worked hard to become the de facto beer of the Southern Ontario indie scene), music is an important part of their marketing and image.
Which brings me to the Ninkasi Brewery of Eugene, Oregon. I’d never heard of them before reading this Paste article, but I find it interesting that a former 90s alt-rock bass player is their VP of Marketing. Remember The Flys?
(Thanks to John for the link.)