More Proof That Music and Beer Go Together Very Well

Pretty much every brewery I can think of has some involvement with music.  From the big boys (Molson, Labatt, Anheuser-Busch, Coors, etc.) to the boutique brewers (Steam Whistle has worked hard to become the de facto beer of the Southern Ontario indie scene), music is an important part of their marketing and image.

Which brings me to the Ninkasi Brewery of Eugene, Oregon.  I’d never heard of them before reading this Paste article, but I find it interesting that a former 90s alt-rock bass player is their VP of Marketing.  Remember The Flys?

(Thanks to John for the link.)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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