Radio continues to do well in Canada. Better, in fact.
New data from Radio On The Move Fall 2022 Share of Audio Update from Signal Hill Insights and Radio Connects shows that Canadians still love listening to the radio. Tuning is up, too, since people started going back to the office.
Just over 3,100 Canadians were asked about their habits when it came to audio listening. Things break down like this.
- AM/FM radio accounted for 39% of all listening followed by YouTube and then free streaming services like Spotify’s freemium tier.
- Tuning on smartphones was up by 5% (27-32%) and by 4% on computers.
- In the car, tuning was up to 62%, largely because we’re commuting to work again.
- Ad-free music streaming (i.e. Spotify again) was up to 23% while subscription-based streaming dropped from 22 to 18%. In other words, old-fashioned radio still wins.
One thought on “Radio continues to do well in Canada. Better, in fact.”
If you were to take my many computers, tablets and phone. Various other screaming devices – android box, Chromecast etc….and left me with just one device it would be my Sangean AM/FM Tabletop Radio. Great reception – Great sound and no-one tracking your listening habits :-).