Radio People: Watch This Research Presentation on How Consumers Under the Age of 40 Use Radio

This comes via RAIN.  Watch and learn, radio peeps.  The insights into radio use in the car are illuminating.  Here’s a key quote:  “The most important of our findings is how novel the concept of portable radio is to consumers in their 20s and 30s.  The consumers we spoke to expressed how they don’t have access to radio much beyond when they’re in their cars. This is striking for anyone over the age of 40, who likely grew up with radios everywhere.”

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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