Radio People: Watch This Research Presentation on How Consumers Under the Age of 40 Use Radio

This comes via RAIN.  Watch and learn, radio peeps.  The insights into radio use in the car are illuminating.  Here’s a key quote:  “The most important of our findings is how novel the concept of portable radio is to consumers in their 20s and 30s.  The consumers we spoke to expressed how they don’t have access to radio much beyond when they’re in their cars. This is striking for anyone over the age of 40, who likely grew up with radios everywhere.”

http://youtu.be/WJmfGquFB0Y