Radio: STILL Not Dead Yet
If you talk to certain people (especially those within tech circles), they’d have you believe that no one listen to traditional over-the-air radio anymore. Everyone’s moved on to streaming music services or something other than standard AM and FM.
Well, guess what? The reality is substantially different from their perception. This is from FYI Music News:
While technology and fragmentation reshape the media landscape, music remains an important part of our lives. Whether we’re in the car, at work, working out or surfing the web, music remains a staple in the everyday lifestyle of North Americans. According to the Music 360 2015 report, Nielsen’s fourth annual study of U.S. music listeners, 91% of the national population spends more than 24 hours per week using various forms of media to tune in and listen. While total listening figures are roughly the same as last year, how people access and engage with music is changing.
In looking at the report data, 75% of those surveyed listen to music online in a typical week, up nearly 12% from last year. And online listening trends are having a significant impact on our on-demand listening habits. While the sample streamed more than 164-billion on-demand tracks across audio and video platforms in 2014, they streamed 135 billion in the first half of 2015 – up more than 90% from the same period last year. And music listening isn’t just becoming increasingly digital, it’s becoming more mobile. In fact, 44% of us report using our smartphones to listen to music in a typical week, a 7% increase over last year, while we’re listening on our desktop computers less.
Read the entire story here. It speaks the truth.
