Radio’s dead? Not according to this new Canadian study
The CRTC has a new study for everyone concerned with radio. Called Attitude and Opinions Towards Commercial Radio in Canada, the survey conducted by Ipsos in an effort to find out what we think of radio and what habits we have regarding the oldest of all broadcasting media.
Here’s an executive summary. You might want to show this to people who claim that radio is dead.
- 4 in 10 Canadians listen to radio daily. That’s the most use of any broadcast platform.
- 7 in 10 Canadians listen weekly. Compare that to 39% who say that they use a streaming service on a weekly basis.
- The biggest share of listening happens when in the car (80%),
- The vast majority listen to radio via a, er, radio, rather than a smartphone or computer.
- 45% say that radio is the most important broadcast platform to have access to
- 64% say that radio is the most important platform for music
- 57% think that it’s essential for local news.
- 28% believe that access to the CBC is essential
- Just 28% believe that streaming music services are more important.
- 62% think that Canadian contest rules for radio are essential (that number increases to 72% in Quebec).
- 53% agree that streaming music services should do something to support the Canadian broadcast industry
- However, 68% don’t want anyone to interfere with customer choice.
More findings here.
