Radio’s Future Lies with Its Personalities

For as long as I’ve been in this business, I’ve maintained that the last thing radio needs to be is iTunes with commercials.  Personalities–real, live, engaging and entertainment storytellers–are what gives radio its soul.

Dan Mason, the CEO of CBS Radio, recently spoke with radio consultant, Mark Ramsay, about this very thing.  They also talked about radio’s digital future.

CBS Radios Dan Mason on Radio’s Brands and its Digital Future from Mark Ramsey on Vimeo.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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