Radio’s Mobile Challenge

Good post from consultant Mark Ramsey about how many broadcasters have it worng when it comes to planning for the mobile future:

The thinking goes like this:

“We need a dedicated mobile app for our station!”


“We need to get our stations on mobile apps that already exist, like Tunein or IHeartRadio!”

Both of these are wrong (or at least vastly insufficient) for the same reason: They are about you, while mobile is about the consumer – her problems, needs, and interests – and the advertiser – who wants more than reach in a world where you can connect so much more meaningfully.

There’re more excellent reading here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37464 posts and counting. See all posts by Alan Cross

One thought on “Radio’s Mobile Challenge

  • “We need a dedicated mobile app for our station!”


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