You won’t find Ed Sheeran, music’s favourite unshaven ginger muppet, complaining about Spotity. Since his Divide album (actually, we’re supposed to write it ÷ ) was released less than a week ago, it has streamed 273 million times in five days. The previous record was held by The Weeknd, who had 223 million streets in seven days.
It’ll be interesting to see how the album chart works out. In the UK, 1,000 streams counts the same as one album. In Canada and the US, it’s 1,500 streams to an album. And at this rate, many of the 16 tracks from the album will chart in the Top 10 of the UK singles charts using the forumla of 150 streams of a single = one physical sale. A midweek peek at the results have Ed occupying 9 of the 10 slots.
Will he beat Adele’s record of 800,000 equivalent album sales this week? That’s how much 25 moved in the UK in its first week. Stay tuned…
UPDATE: Sheeran moved the equivalent of 672,000 albums in the UK., making this third album the third-fastest selling album in UK history. The most remarkable thing is the 16 songs from the album are all in the UK Top 20.
More details at Billboard.