Red Bull, The Music Start-Up Company

You gotta love the way Red Bull markets itself.  If it isn’t busy sponsoring an F1 team, it’s paying for a guy to jump out of a balloon at the edge of space.  And they also spend a lot of time and money on music initiatives.

In fact, they have a new one called Red Bull Amplifier.  From FastCoCreate:

Amid the growing array of brands now eager to prove their value in consumers’ lives by positioning themselves as “enablers,” Red Bull, with its advertising promise that it “gives you wings” and its credibility as a content creator, is better placed than most. Which helps explain its latest venture: a music tech startup accelerator.

Clearly positioned as an alternative to classic accelerators such as Seedcamp or Y Combinator, the Red Bull Amplifier accelerator, developed with London-based design and innovation agency Sidekick Studios, has been launched to help bring to market innovative ideas that enhance the music experience for fans, artists, or both.

Continue reading.  And lest we forget, AWOLNATION was discovered and nutured by Red Bull Records.