Shazam, the cool music identification app that got its own game show, is apparently soon to become an Apple property. If all goes according to plan, the purchase announcement will be made Monday. The price? Around $400 million.
Apple is currently the #2 streaming music service in the world, but they trail Spotify by a wide margin and are facing competition from the rear from both Google (which made news of its own this week in the streaming sphere) and Amazon (which now has a live streaming service in about three dozen countries). And with Spotify heading to its IPO, Apple needs to bulk up on its music abilities.
Okay, fine. But what sort of strategic use will Apple have for Shazam? That’s still TBD.