The Secret History of Rock

Reviewing Albums Before They’re Released

One of the trickiest things a record label has to do is provide review copies of still-unreleased albums to journalists.

They need to hear the record and write about it for their newspapers, magazines, blogs, TV shows, podcasts or radio shows so things can be coordinated with the album’s release.  This, unfortunately, is where a lot of leaks occur.

Radiohead and Pearl Jam used to give out copies of new albums super-glued inside cassette players and portable CD players.  It wasn’t foolproof, but it helped cut down on piracy a bit.  Then came watermarked CDs.  

If you dared ripped your CD to computer and the files escaped, each track could be traced back to you personally.  Today, labels often hold listening mass listening sessions where all cell phones are confiscated before anyone can enter the room.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38035 posts and counting. See all posts by Alan Cross

2 thoughts on “Reviewing Albums Before They’re Released

  • So, how many of these super glued pre-releases do you own Mr. Cross?

    Reply
  • What are some of the biggest leaks {sigh} (in 'whatever' respect)

    Reply

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