Rickrolling Has Become Nickelbacking

In certain parts of the United States, “Kroegering” means shopping at a specific grocery store.  Online, though, it’s beginning to mean something else.

If you come across a link labeled “Secret Tumblr Tricks,” you just might be inclined to give it a click.  Just be forewarned that it’s very possible you’ll soon be involuntarily watching the video for Nickelback’s “Photograph.”  (Maybe.  See below*)

Call it “Kroegering” or “Nickelbacking,” such links are now spreading on the Interwebs like faster-than-light neutrinos.  

(*In case you’d like to try this on your friends/enemies, here’s the link that most are talking about. However, if you click it–go on, it’s safe–you’ll find that Canada seems to be inoculated against this particular virus.)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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