There’s been plenty of “rock is dead” nonsense floating about, most of it generated from within the United States. This is understandable, really, since hip-hop has eclipsed rock as a primary driver of culture when it comes to music.
This does not mean that rock is necessarily less popular; it’s just that hip-hop, rap and R&B have exploded and become much, much bigger.
But if we look at things on a global scale, we gain a different perspective.
New research from Music & Copyright (via their Ovum newsletter) breaks down the world market share of musical genres like this.
To be clear, though, the study also shows that retail sales of hip-hop and R&B jumped 24% in 2017, increasing its global market share from 10.4% to 11.9%, a nice increase. But rock spending also increased by 2.5% to a world level of $5.12 billion (vs $2.59 billion for hip-hop and R&B).
What’s driving the growth of hip-hop and R&B? Streaming. On occasion, hip-hop and R&B have a streaming share that is double that of traditional sales.
Still, let’s not bury rock just yet, shall we?