Rock is NOT dead or dying. These global stats prove it.
A new music industry study called the IMS Business Report took a look at a wide range of stats to see how dance music is doing on a worldwide scale.
Along with details on how 1.5 billion people listened to dance music in 2018 and that sales of this music fell slightly last year (up in Canada, though), it provides this chart on which genres of music resonate worldwide.
My takeaway? Rock isn’t dead at all. And while hip-hop/rap may be gaining in popularity (and driving culture in the US and a few other countries), rock is still more than twice as popular on the global stage.
