Rush launches Rush Golden Ale in only the way Rush can

They may be prog kings, but at their core, Alex Lifeson and Geddy Lee are proper Canadian hosers. Hey, Geddy even appeared on Bob and Doug’s hit song back in the 80s.

After all these years, Rush now has an official beer, brewed through Henderson Brewing of Toronto, the same company that produced Put Your Scarf On Geddy beer back in 2016.

It’ll be available for sale in Ontario on August 30. There are also official Rush beer t-shirts for sale. I quote: “Books are for tourists. Beer is for geniuses. Rush beer tees are for even more smarter people. This tee shows the label artwork for the new 2021 Rush Canadian Golden Ale. This tee will not get you drunk, but you can get drunk in it.”

Here’s the official launch video.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

2 thoughts on “Rush launches Rush Golden Ale in only the way Rush can

  • August 19, 2021 at 6:02 pm
    Permalink

    Love that song with Doug and Bob, can’t wait for a beer or 12. Greatest band ever. RUSH

    Reply
  • September 12, 2021 at 6:22 pm
    Permalink

    Hi. Looks like a great beer and I love rush I’m down here in Florida when will it be available ?

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.